The heart of any juicer is the motor, and we wanted the best motor available for the new Sana 727. So we patented the design for a new brushless DC motor. This motor is much more expensive to manufacture than any other juicer motor, but we think it's worth it. Among the advantages of this motor over normal motors are lighter weight, durability, long operating time, quiet operation, and precise variable speed control. This advanced motor also allows nonstop operation, unlike most juicers which can only operate for 15-30 minutes. To make the juicer more compact, we positioned the motor vertically, using a durable gearing system to allow horizontal operation in a vertical form factor.